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Conversion of an instant message to an e-mail message includes insertion of a token into the e-mail message, and conversion of an e-mail message to an instant message includes validating a token extracted from the e-mail message. These interactions include clicking on advertiser links, with the patent also covering a method of telling the advertiser which classification the user interaction falls into.
This is all related to determining the correct amount advertisers should be billed. The patent notes that some users block cookies, meaning website operators need a more accurate method of determining the number of unique visitors, or risk losing advertising revenue. When advertising fees are based on click-through rates, it's also necessary to identify clicks that aren't legitimate.
Yahoo claims broadly that the Facebook Ads service violates the patent. Patent 6,7,and 7, Filed between andand issued between andthese are all infringed by Facebook Ads, Yahoo claims. The ' patent covers a system for placing graphical advertisements on a webpage in a way that increases the likelihood that specific users will click on them. The system learns user preferences over time and displays ads accordingly. The server uses the performance data to derive a prioritized arrangement of the objects on the page.
The server performs a calculation regarding the likelihood that an event will occur for a given object, as displayed to a particular user. The objects are arranged according to this calculation and returned to the user on the requested page. Yahoo's customization patents Patent 7, The ' patent, filed in and issued incovers the creation of a music playback system or "other data streams" by analyzing overlap among user preferences.
While the patented claim is broad, it seems to have been intended to cover the custom news pages common to many websites, rather than the social networking technology used by Facebook. The patent also describes a method of storing data that speeds up the process of displaying webpages.
While the shared memory might include RAM random access memory and disk storage, in many computer systems, it is faster to store all the live data in RAM. We will defend ourselves vigorously against these puzzling actions.
If Facebook's patent portfolio were as strong as Yahoo's, a cross-licensing deal ending litigation would be more likely.
Matt Rosoff at Business Insider speculates that Microsoft—which has a giant patent portfolio and a financial stake in Facebook—should help its partner out of this jam. Facebook doesn't have many patents, as mentioned earlier, but some of them seem to cover functionality Yahoo claims is stolen.
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Suspecting that this buyer may have been related to a foreign intelligence agency, Komarov discovered that the offered data included the accounts of overnames of people working for the United States government and military, as well as additional accounts associated with European Union, Canadian, British, and Australian governments.
Such data, these experts warn, could be used to create phishing attacks to lure users into revealing sensitive information which can then be used for malicious purposes. InfoArmor determined that the breach was likely the work of an Eastern European criminal gang that later sold the entire hacked database to at least three clients, including one state-sponsored group. According to InfoArmor, by earlythe group no longer offered to sell the full database, but sought "to extract something from the dump for significant amounts of money.
Komarov said the hackers may be related to Group Ewho have had a track record of selling stolen personal data on the dark webprimarily to underground spammersand were previously linked to breaches at LinkedIn, Tumblr, and MySpace. In its statement, the FBI said "The criminal conduct at issue, carried out and otherwise facilitated by officers from an FSB unit that serves as the FBI's point of contact in Moscow on cybercrime matters, is beyond the pale.
While Stamos' hiring was praised by technology experts as showing Yahoo! CEO Marissa Mayer had reportedly denied Stamos and his security team sufficient funds to implement recommended stronger security measures, and he departed the company by Experts have pointed out that Yahoo! The review led to the resignation of the company's principle lawyer, Ronald S.
Bell by Marchand Mayer's equity compensation bonus for and were pulled. The company's reputation has suffered online in the last few months, according to an analysis by marketing firm Spredfast: Verizon stated that they will "review the impact of this new development before reaching any final conclusions".