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10 Rules for Marketing Alternative Funds staff training at least once a year to keep employees up to date on changes to rules and regulations. would require marketing materials for target date retirement funds to include a table, All submissions should refer to File Number S 10 Marketing Trends to act on in How to integrate digital segmentation and personalization rules to reach specific audiences within their database. . In a recent article on keeping marketing teams up-to-date, Mark.

You can specify the number of days and, if necessary, select the type of grouping to apply day, week, month, quarter, etc. The grouping type lets you extend the Period considered field to the whole day, calendar week, calendar month or calendar year for dates for the period.

For example, a pressure rule which defines a threshold of 2 messages per week, with a grouping to each calendar month, will prevent the delivery of more than 2 messages within the same week AND within the same calendar month.

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Warning, if the period overlaps two months, the calculation threshold will take into account deliveries from these two calendar months and could therefore prevent all new deliveries during the second month. By default, only deliveries already sent are taken into account when calculating the threshold.

Check the Take the deliveries into account in the provisional calendar option if you also want to consider the deliveries scheduled for the concerned period. In this case, the considered period is doubled to enable the integration of future deliveries as well as previous ones. To restrict the deliveries taken into account to a 2-week period, you can either: Enter 15d in the Concerned period field: The period start date depends on how the database is configured.

Frequent cases To make sure that deliveries for the current calendar week are not taken into account, as well as not to risk also taking into account those from the previous week for the calculation threshold, specify the Period considered at '0' and select 'Grouping per calendar week' as the Period type.

When a period is higher than 0 1 for examplethe calculation threshold may take the previous day's deliveries into account. Therefore, if the previous day corresponds to the previous calendar week and the period type selected is 'Grouping per calendar week', all of the previous week will then be taken into account for the calculation threshold.

We want to create a pressure rule which restricts solicitation to 3 messages per 2-week period, with a grouping to the calendar month.

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The deliveries scheduled for 12th and 30th of June will not be sent: All recipients for these deliveries are excluded by arbitration during the analysis phase: For the same rule, if you group deliveries per quarter, the recipients of newsletter no. Finally, if no grouping is selected, only newsletter no. When you change the definition of a typology rule, you can create a Simulation to control its impact on the deliveries it is applied to and monitor the impact which the deliveries have on each other.

For more on this, refer to Campaign simulations. Exclusion after arbitration Arbitration is re-applied every night via the Forecasting technical workflow and the Campaign jobs workflow. The Forecasting workflow pre-calculates the data for the period in progress from its start date to the current datewhich lets typology rules be applied during the analysis.

It also re-calculates exclusion counters for arbitration every night. Thus, for each recipient, Adobe Campaign checks that the number of messages to send does not exceed the threshold, taking into account the number of messages already sent for the concerned period. This information is an indicator, since all calculations are updated at the time of delivery. If this number exceeds the threshold, the arbitration rules defined in the campaign typology are applied and recipients are excluded from campaigns with a lower weight.

If several deliveries have equal scores, the campaign scheduled for the earliest date will be sent. Use cases on pressure rules Adapting the threshold based on criterion We want to create a typology rule to prevent the delivery of more than 4 messages per week to customers and 2 messages per week to prospects.

To identify customers and prospects, use the Status field, which contains 0 for prospects and 1 for customers. To create the rule, apply the following steps: Create a new Pressure type typology rule. Edit the Pressure tab: Select the Depends on the recipient value in the Threshold type field, then click Edit expression to the right of the Formula field.

Click the Advanced parameters button to define the calculation formula. Select the Edit the formula using an expression option and click Next. In the list of functions, double-click the Iif function in the Others node. Then select the recipients' Status in the Available fields section.

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Enter the following formula: Click Finish to approve the formula. Indicate the period during which the rule will apply: Save the rule to approve creation. Now link the rule which you have just created to a typology in order to apply it to deliveries. Create a campaign typology. Go to the Rules tab, click the Add button and select the rule you have just created. To use this typology in your deliveries, select it in the delivery properties, in the Typology tab as shown below: The typology can be defined in the delivery template, to be applied automatically to all deliveries created using this template.

During delivery analysis, delivery recipients are excluded from the delivery if applicable, depending on the number of deliveries already sent to them. To view this information, you can: View the analysis result: Edit the delivery and click the Delivery tab and the Exclusions sub-tab: Click the Audit tab, then the Causes of exclusions sub-tab to display the number of exclusions and the applied typology rules: Calculating the delivery weight based on behavior You can define pressure rules based on recipient behavior: For instance, you can decide to send a message depending on whether or not a recipient visited your internet site, clicked in a specific section of the last newsletter, subscribed to an information service, or even based on answers to a survey, an online game, etc.

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In the following example, we want to create a delivery with a weight of 5. This weight is enriched with propensity scores based on recipient behavior: To perform this type of configuration, you need to use a formula to define message weight. Information on propensity scores and survey answers must be accessible in the data model.

In our example, the Propensity field has been added. Apply the following configuration steps: Edit the Pressure tab. We want to create a threshold formula which will be based on each individual recipient: By default, value 5 is shown in the upper section of the expression editor.

We want to add the propensity score of each recipient to this weight: Then add a higher value for recipients who have already made a purchase. For them, the weight of the delivery must be increased by 5, while for others it increases by only 4.

Click Finish to save this rule. Link the rule to a campaign typology and reference this typology in a delivery to approve it. Sending only the highest-weighted messages You want to send no more than 2 messages within the same week, with a limit of 2 messages per day, to each of your recipients, and you only want the messages with higher weights to be delivered.

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To do this, you need to schedule several deliveries with different weights for the same recipient and apply a pressure rule to exclude the deliveries with lower weights.

First, configure the pressure rule. Create a pressure rule. For more on this, refer to Creating a pressure rule. In the General tab, select the Re-apply the rule at the start of personalization option.

This option overrules the value defined in the Frequency field and automatically applies the rule during the personalization phase. In the Pressure tab, select 7d as the Period considered and Grouping per day as the Period type. Select the Take the deliveries into account in the provisional calendar option to include the scheduled deliveries. Deliveries sent up to 7 days before the delivery date and scheduled up to 7 days after the delivery date will be taken into account in the calculation.

In the Typologies tab, link the rule to a campaign typology.

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Now create and configure a workflow for each delivery you want the pressure rule to be applied on. For more on this, refer to this section. In the Targeting and workflows tab of your campaign, add a Query activity to your workflow. For more on using this activity, refer to this section. Add an Email delivery activity to the workflow and open it. The following shall be exempt from taking a licence for the sale of agricultural produce: M General Third Amd.

Rules,dated 3. Added vide Notification No. His decision shall be final and conclusive.

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Licences to brokers, weighmen, measurers, surveyors, godown-keepers and palledars Sec. The dealer shall intimate to the 4[Secretary of the committee] in writing full particulars such as name, parentage, residence and full address of the palledar engaged by him and such intimation shall be treated as an application for the grant of a licence].

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Provided that no such order shall be made without giving the licensee an opportunity to show cause why such an order should not be made.

Inserted vide Notfication no. Published in the Gazatte dated Charge in style and membership of firm Sec. Provided that in the case of Hindu Joint Family firm, any addition on account of the birth of any 1[male member or deletion on account of death of any male member] shall not be treated as bringing about any change in the membership of the firm. The Chairman of the committee shall, after making such enquiry as he may deem necessary, forward the application to the 4[Secretary] of the Board with his comments.

The 5[Secretary] of the Board, on being satisfied about the correctness of the intimation shall order necessary corrections to be made in the licence.

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Intimation of such order shall also be given to the committee concerned, and necessary corrections shall be made in the Register in Form C maintained in the office of the Board and the committee. The licensing authority may by an order allow such an addition or deletion whereupon the licence shall be amended accordingly.

Provided that in the case of a hindu-joint-family firm, any addition on account of the birth of any male member 7[or deletion on account of death of any 1.

The Register in Form C shall also then be corrected accordingly. Renewal of licence and issue of duplicate thereof Sec. Renewal application shall be made in Form F for licences under section 10 and in Form G for those under section The authority competent to renew a lilcence may remit the 1.

Prohibition against grant of certain licences Sec Provided that nothing in this shall apply to persons dealing in vegetable and fruits. Employing a broker Sec. Sale of agricultural produce Sec. Provided that with the permission of the 2[Chairman of the Board] or any officer uthorized by him in this behalf, the agricultural produce may also be brought or sold through bi-lateral transation within the notified market area of a committee at a place of business of a licensee outside the principal or sub maket yard on the terms and conditions as may be specified by the board.

Provided that under special circumstances the 4[Chairman of the Board] or an officer uthorized by him may allow a committee to make or permit any alternative arrangement: Provided further that nothing in this sub-rule shall apply to the auction of vegetables and fruits. Provided that a Co-operative Society shall be exempt from the operation of this rule.

The counterfoil shall be retained by the Kacha Arhtiya: Commission of Kacha Arhtia The commission of Katcha Arhtia for services rendered in connection with the sale, purchase, storage and processing of agricultural produce mentioned below, 1.