3 Ways to Double Your Email Open Rates
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See how that email both intrigues you and makes you want to check your email at that specific time tomorrow? Send an email Step 2: Send another email with a different hot button to those people That. Better yet… It takes less than 10 minutes to do.
Given the dozens of different email service providers, it would be too hard to explain how to do it with each one. Every single product on Earth does one of these two things. Your job is to find those fears and desires, and communicate directly to the heart of them through emails.
This, in essence, is copywriting If you establish a deep bond, you get more clicks. So how do you do that? All you have to do now is speak to them. Use services like Qualaroo and poll visitors on your website, send out email surveys, or engage your social media following and request their feedback.
Once you have surveyed your audience and found a need that you can satisfy, the next step is to determine how you are going to deliver your lead magnet.
Analyze your KPIs across your different content channels to figure out what style of content your audience prefers before you start creating your lead magnet. Therefore, it is crucial that you deliver above and beyond what any reasonable person would expect of you.
Here are a few examples of incredible lead magnets to get your creative juices flowing. Lead Qualification If you follow the first two steps of this process consistently, you will be able to generate a significant number of leads who are interested in becoming customers. However, only a small fraction of the interested leads are actually qualified to become paying customers. So how do you separate out the conversion ready prospects from the energy vampires?
How to Create Your First Email Sales Funnel in Less Than Three Hours
The first step is to clearly define what a qualified lead is. Here are some questions to ask yourself: How old are they? What is their occupation or industry? What specific needs do they have?Happy Holidays From Double Your Dating!
How much disposable income do they have? Once you have developed a system for qualifying leads, the next step is more nuanced.
If you are in a B2B business, qualifying leads will typically be a simple task due to the lower volume of leads that you will be handling. A simple email questionnaire or quick review of their company should tell you all that you need to know. However, if you are delivering products directly to consumers, the number of leads that you will have to generate make it impossible to qualify every single one. This means that when you are running a B2C business or even a large scale B2B, the lead qualification process requires a tiered approach.
Let me explain what I mean. This means that a qualified lead for a B2C company is simply a lead who has been filtered through an earlier stage of your sales funnel.
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Any lead that converts on the low-end offer automatically qualifies to be sold on your mid-range offer, and so on and so forth.
Since the B2C sales process is not as hands-on than the B2B process, this is a viable qualification process that will not require any extra investment on your part. While there are many different ways that you can pitch your product or service, there are three tactics that stand a cut above the rest.
Webinars Live Demos Phone Calls Webinars are a fantastic choice for anyone in the information product business because they allow you to provide value while pitching your offer to leads.
This is the general sequence that most webinars should follow. If you want to learn how to plan and execute an awesome webinar, then check out the Ultimate Webinar Checklist by Content Marketing Institute. This makes it a powerhouse for closing bigger deals and landing clients who will work with you for life.
The Follow Up With the pitch made, it is likely that you have already converted a number of your leads into paying customers. However, this is no time to rest on your laurels.
Many of the leads that you did not close on the first pitch are still willing to invest with your company if you are willing to put in the effort to convert them.
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This means that once you have made that initial contact, it is time to follow up like there is no tomorrow. But how do you do this without annoying or over pressuring your lead? For those of you who used a webinar or similar tactic to make your pitch, the best way to follow up is to simply email your clients directly with a limited time offer.