Social Media and Teen Romantic Relationships
To find out more, head over to our Chinese Social Media stats page. Number of . This dating-based social networking site operates in more than countries. Online dating is not a topic usually covered by social media experts, online dating sites are pools for sex offenders, statistics reveal that only. in building casual relationships. Keywords: Online dating, Internet, Social networks, Young adults . Statistical Analysis. Bivariate frequency distribution of.
The objective of online dating is to develop personal, romantic and sexual relationship often between two individuals. InForbes magazine estimated that there are more than 8, dating sites worldwide . Online dating is becoming common in Nigeria, though the news of its demerits flies over the media in recent years. Despite the unpredictability involved in online dating, increasing number of Nigerians both single and married have developed interests in joining some of these sites in search of relationships from opposite sex or in few cases same sex.
In the light of this background, NOIPolls conducted a survey to ascertain the opinion and perceptions of Nigerians regarding social media and online dating in Nigeria. Survey Findings In an attempt to ascertain social media use in Nigeria, the survey revealed that almost two-third 63 percent of respondents stated that they are on one form of social media or the other.
Online Dating & Relationships
Analysis on age-group revealed a decline in the percentage of Nigerians who use social media with an increase in age; from 74 Percent those aged between 18—25 years and down to 18 Percent those aged between 61 years and above. The survey also sought to gain insight on the social media platforms used by Nigerians; respondents were allowed to list as many social media platforms they use and findings revealed that due to the unique features of various social media platforms, most Nigerians use more than one, depending on preferences.
To this effect, Facebook 91 percent was mentioned as the most used social media platform in Nigeria. This finding supports reports from Facebook that Nigeria has about 7. Analysis by gender revealed that slightly more female than male Nigerians use Facebook 93 percentWhatsApp 76 percent and BBM 22 percentwhile more male than female Nigerians use Twitter 22 percentInstagram 12 percent and LinkedIn 6 percent. This is in line with the survey conducted by Pew Research Center in which revealed that more women tend to belong to the social media platforms that has dating features like Facebook, BBM, and WhatsApp, unlike men who prefer those platforms that have forums for sharing business ideas or information like LinkedIn, Twitter, .
In addition, the result revealed that those aged between 18 — 25 years have more affinity to Facebook while respondents aged 61 years and above prefer WhatsApp. Online dating appears to be prevalent despite the challenges and the risks involved, hence creating easy opportunities for romance and closing up distances and other things. Some years ago, relationships depended on proximity of the partners, distance was so much of a problem as letters took weeks to get delivered and in some cases they even got lost on transit.
In present times, distance is no longer much of a problem as the whole world is connected through numerous accessible social media sites, and mobile telephony including video calls and electronic conferencing.
Online Dating & Relationships | Pew Research Center
In line with the above statement, 9 in 10 Nigerians survey acknowledged that online dating is predominant in Nigeria and slightly more than 3 in 10 Nigerians affirmed that they either knew someone or engage in online dating themselves.
Respondents aged between years 35 percent and years 32 percent accounted for the largest proportion of Nigerians in this category and this is agreeable because other secondary data shows that online dating is more common among youths both single and married between ages of years . Respondents further revealed that the dating mostly take place on Facebook 72 percent. This is followed by WhatsApp 15 percent2go 8 percent and Badoo 5 percent amongst other social media platform, dating website and apps.
Analysis by age-group revealed that all the respondents percent aged 61 years and above asserted Facebook and this is due to the increasing cases of online related marriages. InForbes magazine reported that 35 percent of married people met online .
In addition, respondents 19 percent aged between 18 — 25 years mostly use the 2go dating app considering its unique features to students. Such sites present huge marketing and business potential, untapped by marketers.
First, let's consider the numbers. The number of people engaged in romantic relationships is higher. These are the "traditional" online sites, with dedicated users, and despite common misconceptions related to online dating, the number of women and men active on these sites is relatively equal: This, of course, doesn't eliminate the need for caution.
Dating sites are social by default, but their level on interactivity is rather limited to "matches" calculated by relationship algorithms. The traditional sites are more popular among users for several reasons: They have millions of users, which give others a sense of security, or a feeling that they are not alone, and have more chances to find a match; They have a branding advantage, enhanced by site age, and word of mouth; They are included on all statistics concerning viability of online dating sites; and so on.
But traditional sites rely on an outdated business model. In recent years, more businesses emerged, offering alternative online dating options. Coffee Meets Bagel is one of the most innovative and interesting of them all. A bit like Groupon meets dating, the site offers via email a "daily dating deal" called a "Bagel" which can be accepted or passed.
NOI-Polls: Facebook ranked No. 1 social media and online dating platform in Nigeria
They call it a fun way to spice up someone's lunch break. CMB counts on Facebook and friends of friends to find non-threatening dates.
It's not enough for the receiver of the "Bagel" to like the deal - he or she needs to be liked back for a bridge of communications to be established. When reciprocity is achieved, the two can meet in real life, at a local restaurant, and CMB sweetens the deal by offering the couple a free appetizer, coffee or dessert.
This is the first example of innovation in online dating that draws on social. For Coffee Meets Bagel, the potential lies with participating restaurants and hospitality businesses, as well as entertainment businesses, like concert venues, theaters and so on, where the real live dates could might place.
As innovative as it is, Coffee Meets Bagel still relies on a third party making a "match.