Top 10 Most Memorable Lines From Filipino TV Commercials – Definitely Filipino™
In Focus: 5 Pinoy TV Commercials That Made Our Childhood Memorable. Apr 29 And that tagline: "The paint that lasts a lifetime—almost!. Coke's latest tagline 'Taste the Feeling' was unveiled this week. Get the latest news on the Philippines and the world: nation, business, entertainment, sports, global Filipino and lifestyle in text, video and photos.
Decades later, even when Hallmark branched out into licensing and manufacture of other gift products, the slogan still holds true to its core vision. It was inspired by the idea that the shell coating the chocolate was hard enough to avoid melting in the hand, but will eventually do so once they enter the mouth for eating.
These candies were pitched to the military as part of the rations for the American soldiers when they went off to war, and their hard shell made them ideal for long transports and storage. By using a Norman Rockwall artwork featuring smiling children with healthy and decay-free teeth, it was able to target its main demographic: This was first launched when the company was ranked second Hertz was first in the rental car industry.
It also denoted a promise about how the company will still work on keeping its service quality high, despite being second. This hardly mattered, however, because during the retirement period, most of the general public was not even aware that it was replaced by other slogans.
And so is its company slogan, which is reinforced further by a logo featuring a deer in the act of leaping. When it was developed inits intention was to promote its line of snowmobiles. Even when that snowmobile line ceased production, the slogan remained in use.
Young people became interested in a drink that is different, since it did not contain any caffeine, and is marketed to not have the gassy effects that cola drinks are known to bring about. Undoubtedly, this remains to be one of the best advertising taglines in the automobile industry.
This is a great example of an effective use of a slogan in an ad campaign. The city of New York used it in order to promote tourism in the City and, subsequently, of the entire state of New York. Although this self-proclamation earned a lot of criticism from other airlines and the industry in general, giving British Airways the impression of being conceited, it remains to be a slogan that is very memorable among the public.
The company has been known for its highly durable and lasting jeans, which is clearly embodied in the slogan.
11 Controversial and Banned Filipino Advertisements
The company is basically saying that, as long as you have a Visa card, you can get your hands on anything, go anywhere, and enjoy any experience, wherever you are in the world. This slogan was named by Campaign Magazine as the best tagline of the 20th century. In fact, it was so successful, it was even translated into 14 languages and used across the globe.
What made it even more popular was its television commercial, which was directed by Hollywood A-lister Michael Bay. It came as no surprise, then, that the advertisement — which featured a then very young Eva Herzigova wearing the famed Wonder Bra — was voted by Outdoor Media Centre as their favorite iconic advertising image. It was originally aimed at correcting negative opinion of consumers on how long it would take to pour a pint of Guinness directly from the tap.
It was meant to advertise the brand as a whole, rather than any of its specific products. Needless to say, this slogan made the name MasterCard a catchphrase in itself.
It struck that chord within each individual who dreams of owning a car. It was also specifically released in time with the launch of the Honda FCX Concept, a hydrogen fuel cell vehicle.
40 Memorable Advertising Slogans (and How to Create One)
This addresses another dream of many, which is of an automobile that does not contribute to pollution. The melody of the jingle was written by rapper Pusha T, and sung by Justin Timberlake. It came in handy, since the brand was then battling accusations for serving unhealthy food. It was also that time when obesity was a huge issue. Recently, women have been experiencing a lot of body issues, and Dove aimed to correct that with this campaign and slogan.
But how does one create an advertising slogan that works?
Top 10 Most Memorable Lines From Filipino TV Commercials
Here are some notes or tips you can follow. Decide whether you need a slogan or not. There are several reasons why ad campaigns are launched, or why slogans are created. Some do it to launch a new product or service. Others look at it as a way to rebrandor breathe new life to an already fading brand. It may also be a form of damage control, in cases where the brand is currently facing issues or problems.
You have to start by looking internally, and evaluating what you already have. If the company already has a logo, that means branding has already started. It is also possible that the company or brand already has a slogan in use. What is wrong with the slogan? Will there be a need to completely replace it, or can it be reworked, just like how Citibank shortened its slogan? Usually, creating a slogan starts from the logo, basing the words and message from its design elements.
Think about what image you want to accomplish with the slogan. You have to look into the core of the business, and what its offerings are. Gillette, for example, placed great value on masculinity. Keep the slogan straightforward and simple. There is no hard and fast rule on how long it should be.
It could be as short as a single word or two ex. Some say that, the shorter a slogan is, the better it will be. This orientation works on the assumption that people tend to lose interest when they are made to read something lengthy or meandering.
Although the company defended its actions and said the concept of winning a date with a celebrity is nothing new, it later withdrew the commercial and edited an earlier one showing Reyes showering and getting ready for a date. Have you tasted a year-old? Protesters slammed the company for the apparent innuendo and successfully petitioned the Advertising Board of the Philippines to have the billboards removed.
Instead of letting the controversy die, however, the company fought back with lawsuits against the Advertising Board which went all the way to the Supreme Court. Unfortunately for them, the high tribunal threw out their case in This is one commercial that will never hit mainstream television. The ad, featuring sexy actress Ellen Adarna in provocative poses while promoting the coffee brand, never got the nod from the censors to be played on national TV, for obvious reasons.
As a consolation to the disappointed fans though, the commercial can still be seen online.
- 40 Memorable Advertising Slogans (and How to Create One)
- Company Taglines Philippine Edition Quiz Stats
- 130 Years of Coke Taglines
While it never hit the mainstream, the commercial has been hugely successful in YouTube, garnering almost a million views. The commercial, which shows a father discreetly handing out French fries to his daughter under the table to get her to favor him over her mother, may look cute and innocent enough, but it was enough to arouse the anger of Senators Juan Flavier and Manny Villar.
Both solons criticized the commercial, saying that it encouraged the use of bribery and dishonesty to get results. In the commercial, the girl asks the boy if she can be his girlfriend. The boy at firsts says no because girlfriends can be demanding but apparently changes his mind after the girl says all she wants is French fries.