WLTM Bumble – A dating app where women call the shots | Technology | The Guardian
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Instagram is the new Tinder.
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The New York Times has declared that the social media giant has transcended its status as a mere photo sharing app and now functions as an unofficial dating platform as well.
Take it from Jessica, a year-old New Yorker, whose current beau approached her at the restaurant where she works, asked for her Instagram handle and then retreated to the bathroom where he slid into her DMs, in order to tell her she looked like a famous person. Why this sultry man opted to deliver his opener via DM instead of in person is a question we may never resolve. But his choice illustrates how Instagram works as a bridge between dating apps and in-person meetings, a sort of virtual safety net that pads the abrasive possibility of hitting on someone and getting rejected.
Your interest and attraction is actually based on something going into the date, so it all feels more deliberate. We followed each other on Insta after, but when he started watching my stories, he stopped responding to my texts.
I warned him I was extra when we met! Like Jessica, Mike, a year-old fitness influencer, has deleted his dating apps because he prefers getting dates on Instagram.
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While this can and does happen, the odds of a DM resulting in more than just a shout into the void are far higher when you at least vaguely know your DM-ee.
Last year, she found herself the reluctant subject of a notably unpleasant media furore after she launched a lawsuit against Tinder — the company she had worked at as both co-founder and head of marketing for almost three years.
After Rad allegedly refused to deal with the situation, and even threatened to fire Wolfe, she resigned from the company. The saga was eventually settled out of court last September with no admission of wrongdoing from either party. Open, warm and endearingly verbose, Wolfe becomes a closed book at the mention of Tinder: It was about being recognised for my work.
Bumblewhich she set up just over six months ago, has swiftly established itself as one of the pioneering new dating apps designed to improve the experience for women. Sexism in Silicon Valley: Profiles are connected to your Facebook to prevent the use of fake profiles you have to have a certain number of friends to sign up and users can scroll through pictures, swiping left to dismiss and right to match up.
The game element that makes Tinder so addictive remains.
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But it has a few fundamental differences, mainly that once a match is made it is only the woman who can strike up the conversation.
The thought behind it, says Wolfe, is simple. Having spoken to so many women who had been put off dating apps by a constant stream of creepy, uninitiated and often abusive messages from men, there seemed an obvious need for a platform that offered some level of female empowerment in the digital dating sphere.
Revealingly, Wolfe admits she has never once used Tinder.
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I tell her I have some less admirable male friends who swipe right on everyone, without any discretion, just to increase their matches and chances of a hook-up. But Bumble gives the man a chance to not feel like the aggressor, and gives the woman a chance to take a little more control than society says is OK and steer the conversation from the beginning.
This is all about women reclaiming that online dating space.